Comparative Tourism Marketing
Cuprins10 titluri
- 1.TOURIST CRETE AND ITS PERSPECTIVES THROUGH A SWOT ANALYSIS
- 2.TOURISM MARKETING STUDY CASES FROM ALBANIA AND MACEDONIA
- 3.STRATEGIC TOURISM MARKETING IN KENYA: REFLECTIONS ON THE NYANZA/ WESTERN REGION
- 4.MARKETING MANAGEMENT OF TOURISM OF SERBIA
- 5.ASPECTS OF MARKETING APPLICATION WITHIN AIRLINE TRAVELLING COMPANIES. THE CASE OF ALBANIA
- 6.ON LINE ADVERTISING AND DISTRIBUTION OF TOURISTIC SERVICES
- 7.THE BUSINESS OF COMMUNITY BASED TOURISM: A MULTI-STAKEHOLDER APPROACH
- 8.COMPARATIVE TOURISM MARKETING CASE STUDIES
- 9.ROLE OF ICT IN NATURE BASED SMTEs: A CASE OF ECOLODGES IN WEST BENGAL.
- 10.APPLICATION OF NICHE STRATEGY IN TOURISM MARKETING: THE CASE STUDY OF KALYPSO ADVENTURES
Detalii
Chief Editor
Alexandru Nedelea, PhD
Stefan cel Mare University Suceava, Romania
Associate Editor
Babu P George, PhD, University of Southern Mississippi, USA
Editors
Roselyne Nyawiri Okech, PhD, Memorial University of Newfoundland, Canada
Liljana Elmazi, PhD, Tirana University, Albania
Karagiannis Stefanos, PhD, Technological Institute of Crete, Greece
Slobodan Čerović, PhD, Singidunum University, Serbia
Tatjana Petkovska Mirchevska, PhD, University „St. Cyril and Methodius”, Macedonia
Nada Sekulovska, PhD, University „St. Cyril and Methodius”, Skopje, Macedonia
Jovan STOJANOSKI, PhD, Faculty of Tourism and Hospitality, Ohrid, Macedonia
Editorial Assistant
Mercy Antony, MFC, MBA
Abhijeet Publications, Delhi, India, 2010, ISBN 978-93-80031-62-0
